Things every website should have for better search engine ranking by Melbourne WavyServer

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So many people shop online these days for products such as food, clothes, good restaurants, local bars and entertainment, services such as trades and probably your products. Would you like your business to be eating a slice of the online pie that is being dished out in the shape of dollars due to shoppers preferring to stay at home and browse the net for products and services that may be able to be provided by yourself. Are you missing out? Get hosted and get noticed. Your business is to important not to.

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Please check your pages have the following mandatory elements

 

Meta tags

Page elements that a search engine displays in their results.


<title  meta tag with up to 160 characters.

 

<meta name="description" meta tag with up to 240 characters

 

<meta name="keywords" meta tag with no more than 8 words

 

Page coding

<p> Put your words and content inside paragraph tags. This is indexed as content and is how your site is found and evaluated.

 

<b> We recommend that you use the bold tag instead of the <strong> tag.

 

<h1> Put only one heading 1 per page.

 

<h2> You can use many heading 2 tags for highlight different articles and headlines.

 

<img alt="" is required for images. We also suggest you use <img title="" for firefox applications


<a href="" title="this what the link is all about">Link Name</a>

 

Pictures

Optimize your pictures using a picture editor like Photoshop etc. If you can reduce the load size of a picture, it will make your site faster.

 

All texts and elements must be visible. Avoid hidden elements and never place spamming text on our pages. All major search engines are very aware of spam techniques. Do not use any spam methods.

 

Naturally written content is your best way to reach the top. Major search engines use language relationship principles to evaluate a site. If your paragraphs are missing and you we it or by can do might should and other common words your may be lesser ranked.

 

Flash

If you use flash, you can now place your flash includes inside a DIV to avoid the ugly hover border.

 

CSS

Include your flash document inside a specific folder for all your style sheets.
CSS background images we have noticed a real performance improvement when your css backgrounds are in the css folder.



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Each page should include the following as mandatory inclusions.

  • Meta tags.
  • Title upto 160 characters.
  • Desc upto 240 characters.
  • Keywords upto 8
  • Paragraph <p> texts
  • Bold <b> texts
  • One headline <h1>
  • Multiple headlines <h2>
  • Alt text for pictures alt=
  • Titles for links title=
  • Navigation to all pages
  • Optimized pictures
  • All text to be visible, no hidden elements.
  • Naturally written content.
  • Place any Flash inside a containing <div>
  • The more web sites that link to your site a correct manner the higher you'll go in the rankings for your keywords.

If you are using a database driven program to generate your website pages, ensure that each page is semantically correct.


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